Invest alongside the team that has already built a pet-industry platform once — capital deployed deal by deal into European pet tech.
A large, secular market with staple-like resilience — and a structural gap between the value being created in Europe and the capital able to underwrite it.
Europe pet care 2025, heading to ~$127B by 2034
Global pet-tech CAGR — $13.8B (2025) to ~$52B (2035)
of uninterrupted US pet-spend growth, through every recession since 1994
of European households own a pet — 139M households (FEDIAF)
The emotional bond turns pet spend into a de facto staple: in 2008 it grew +5.1% while retail fell; in 2020, +16.2%. Growth that shows up precisely when everything else contracts.
Europe is split by language, regulation and channel. The winning models are built on physical networks — vets, breeders, shelters, retail — because that is what brings CAC down. Building that network is hard, and it burns capital without the right model and the right connections.
Outcomes here turn on details only insiders see: which channel scales and which saturates, which partner actually delivers, which regulation opens or closes a market. Generalist funds underwrite that from the outside, and carry the extra risk. We have spent our careers inside it. European pet tech has raised $1.1B ever, vs $3.5B+ in the US.
Doors, not decks: commercial intros that compress go-to-market, pattern recognition from inside the industry, and the M&A discipline of ~26 acquisitions. The money is a commodity; what travels with it is not.
Our team built one of the world's leading groups in pet and livestock identification — from CHF 20M to CHF 300M, through ~26 acquisitions, 23 successful.
Thirty years spent inside this sector, at the company that invented pet identification and took it to the #1–2 position worldwide. With that group's sale completing, the leadership that built it steps away, and decades of relationships and pattern recognition become free to deploy.
Rather than disperse, that experience becomes an investment platform. Teams like this are not assembled — they are intercepted the moment they become available. That moment is now.
Selected acquisitions completed under the team's leadership, across pet, livestock and textile identification.
Defined by sector and a single filter, not by stage: does this company strengthen the shared platform — and does the platform change this company's economics?
European SMEs with EUR 5–30M revenue and international upside. Our value: international distribution, channel expansion, M&A consolidation.
Startups with early traction and network-based acquisition — vets, shelters, breeders, retail. Our value: channel judgment and intros that compress BD.
The vehicle raises a committed base at holding level and then invests deal by deal, with our investors co-investing alongside it through a dedicated vehicle for each transaction. Individual ticket sizes and terms are set out in the investor deck.
Fam Capital raises capital as an investment holding: you subscribe once, for exposure to everything we do — then you hold priority on every deal and decide, deal by deal, where to invest.
Commit capital to the holding company. One subscription buys exposure to the entire Fam Capital platform and its deal flow — as with any investment, but across every deal we source.
Every deal is offered first to the holding's investors, with the Investment Committee's full analysis — market, channels, valuation, proposed terms. You see everything before capital moves.
You choose which deals to join and how much to deploy, transaction by transaction, through a dedicated vehicle per deal. No blind pool, no pressure to deploy.
Share classes, the co-investment vehicle and full terms are detailed in the investor deck.
Track record, network and operating engine. Every investment decision is taken jointly by the three-member Investment Committee; day to day, the roles split between investor relations and internal execution.
01
President
Thirty years in the pet industry, as CEO and then Chairman of the group the team built to ~CHF 300M (~26 acquisitions, 23 successful). On the Investment Committee; leads fundraising and investor relations.
02
Partner
10+ years in the group's top management. Granular knowledge of channels, geographies and operations across the global pet industry. On the Investment Committee; leads scouting and business development.
03
Partner
Strategy, tech and innovation, with years inside the group's digital ventures in the pet industry. On the Investment Committee; runs internal operations, scouting, pipeline, analysis and due diligence.
Market, thesis, pipeline, structure and terms — the complete investor presentation. Leave your email and it's yours.
Thanks — the deck is unlocked.
Open the investor deck (PDF) ↗A copy of your request was recorded. We'll be in touch.